FAQ

What is content strategy?

Your content strategy defines your key business and customer needs, as well as how your content efforts address them. Our approach includes:

• Your business model

• Your purpose and goals

• Your audience personas and buyer’s journey

• Your differentiated editorial mission

What does a content strategy agency do?

A content strategy agency is a company that helps businesses achieve their online goals; whether that’s boosting their online presence, driving traffic or generating leads.

What types of companies typically hire a content strategy agency?

Since Brand Wagon Digital’s beginnings, we’ve helped a wide variety of businesses to stand out in a crowded online marketplace. Our extensive experience has seen us work with small businesses, entrepreneurs and solopreneurs in multiple industries, including e-commerce, professional services, SaaS, B2B and more.

What are the benefits of working with a content strategy agency?

We don’t need to tell you about digital clutter. Content is everywhere — and most of it’s useless. But with a content strategy that’s rooted in user research, we’ll help you create content that people want, need, and love.

Without strategy, businesses lose tons of time and resources creating content that doesn’t work, never gets updated, and causes more trouble than it’s worth. Content strategy avoids all that (and makes you more money).

Working with a content strategy agency can transform your business.

While recruiting a content marketer in-house may seem like a cost-effective option at first glance, hiring an agency frees you of the responsibilities of finding, employing and managing staff, as well as covering expenses such as sick pay, pensions and annual leave. In contrast, an agency’s services can be tailored to suit your budget, giving you the flexibility to scale your services as your business grows.

How much does a content strategy agency cost?

You’ve probably heard the saying ‘you get what you pay for’ and this is also true when it comes to finding the right agency. Cheap services may seem appealing for their low-price tag but if you’re looking to see meaningful results, it’s worth investing in a reputable agency with a proven track record.

Depending on your company’s goals and the online competition within your market, you can expect to pay between $1,500 and $15,000 per month for kinds of services we offer. At Brand Wagon Digital, our monthly retainers start at $5,000.

Can you guarantee results?

When it comes to content strategy, there are never any guarantees as, ultimately, there are many factors that can impact results. However, as content strategy experts, we can control our approach.

We pay attention to Google’s updates and best practices, identify opportunities that positively affect rankings and put data at the centre of your strategy. Content marketing strategy isn’t a quick fix but we do guarantee that if all of our recommendations are implemented, you’ll see measurable results and an amazing return on your investment.

What types of results can I expect?

Coming soon…